Why More High-Performance Companies Are Depending on Intent Data

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WHEN: WEDNESDAY, 8/21 AT 10AM PT / 1PM EST

In the last year, intent data market penetration has increased 2.5x and is one of the most discussed topics in B2B data and intelligence. To better understand this market and specific use cases where real purchase intent drives outsized gains in sales and marketing performance, tune into this webinar featuring Eric Wittlake, Senior Analyst at TOPO and John Steinert, Chief Marketing Officer, TechTarget.

In under an hour, you’ll learn purchase intent’s defining elements and see the foundational use cases fueling more pipelines every month. Tune in to gain important clarity around:

  • Assessing the intent data landscape
  • Choosing the right intent source for your company
  • Understanding practical applications for marketing and sales
  • Incorporating intent into your current marketing and sales workflows

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